How I Use AI
Last updated: 28 August 2026
I run an AI marketing consultancy. AI is in most of what I do, so you should know exactly where and how.
Most businesses bury this in a privacy policy nobody reads. I would rather put it on one page in plain English, so you can decide whether you are comfortable before we work together. If anything here is unclear, email me at info@stledgermarketing.com and ask.
What This Page Covers
Two things, and they are kept apart so you can read the part that applies to you.
- Part one is how I use AI in anything I publish. That is for everyone. If you have read an article, watched a video or seen a post of mine, this is the part that matters.
- Part two is what happens to your material if you work with me. That is for clients and anyone thinking about becoming one.
Part one exists because of Article 50 of the EU AI Act, which has applied since 2 August 2026. It sets out when someone using AI has to say so. Three of its rules land on a business like mine: tell people when they are talking to AI, label AI images and video that could pass for real, and take editorial responsibility for AI-assisted writing published to inform people. All three are below.
The Short Version
- A person reads everything before it goes out. AI drafts, I decide.
- If you are talking to a bot, it tells you so in its first message.
- AI images that could pass for a real photograph are labelled.
- If you work with me, your customers' personal data does not go into AI tools.
Part One: How I Use AI
This part applies to everything I publish, whether it is my own marketing or work done for a client.
Where AI Comes Into the Work
Producing content. I use AI to help draft written content, and to generate images, video and audio. I read every piece before it goes out.
Research. I use AI tools to analyse search data, review publicly available industry content, and spot trends worth writing about.
Transcription. I transcribe recordings so I can turn long content into shorter pieces.
Scheduling and publishing. I use software to schedule and publish content across social platforms. That is automation rather than AI, but it is worth naming so you have the full picture.
Analysis. I use AI to summarise performance data and spot patterns in what is working.
A Person Is Always in Control
AI drafts. I decide.
- Nothing publishes without me reading it first. Not a skim, an actual read. If I would not put my name to it, it does not go out.
- I take editorial responsibility for it. If an article of mine is wrong, that is on me, not on a model.
- Strategy is mine, not a model's. AI helps me produce faster. It does not decide what a business should do.
- No decision about you is made by automated processing alone.
If You Are Talking to AI, I Will Tell You
Any chat assistant, DM autoresponder or bot I build, for myself or for a client, says it is AI in its first message. No exceptions, and no relying on it being obvious from context.
AI-Generated Images and Video
Where I publish an image or video that was made or significantly changed by AI, and it could reasonably be mistaken for a real photograph or recording, I label it. The platform's own AI label goes on, and on video the disclosure comes at the start rather than buried at the end.
I do not label things that are obviously illustrative, like a diagram, a chart, or a plainly stylised graphic. Nobody is going to mistake those for a photograph.
I do not recreate real people. I do not generate AI likenesses of clients, competitors or public figures. The only real person I generate is me, and that is my own face.
I do use AI-generated people who do not exist. Some videos use a fully synthetic presenter, built from scratch rather than based on anyone real. Where that happens the video is labelled as AI-generated, so nobody is left thinking they are watching a real person.
What AI Gets Wrong
I am not going to pretend this technology is flawless.
AI-generated text can state things confidently that are not true. AI images produce details that do not survive a close look. AI research tools miss things, or over-weight whatever is loudest online.
That is why I read everything, and why I check statistics against original sources rather than trusting a model's memory.
If you spot something inaccurate about you or your business in anything I have published, email info@stledgermarketing.com and I will correct it.
The Tools I Use
This is the full list.
- Anthropic (Claude) for writing, analysis, and running my production systems
- OpenAI for writing and image generation
- Higgsfield for image and video generation
- ElevenLabs for voice generation
- Google for storage, documents, analytics and search data
- GetResponse for email marketing
- Notion for client records and project management
- Blotato for social media scheduling
- Apify for publicly available business research data
- VidIQ and DataForSEO for search and video research data
I use paid business tiers, and I turn off model training wherever the provider offers that setting.
Part Two: If You Work With Me
This part is for clients and anyone considering working with me. If you are just reading something I published, part one already covered you.
What I Never Put Into AI Tools
- Your customers' personal data. If a piece of work ever needs it, we agree that in writing first, and I tell you which tools would touch it.
- Sensitive information such as health, financial or biometric data.
- Logins, payment details, or anything from a system you have given me access to, beyond what the work actually requires.
- Anything you have asked me to keep out. Just tell me.
Your Material Stays Yours
What you give me is not used for my own purposes. Not to train anything, not to build my own products, and not as a case study, unless you give me written permission for a specific use.
If a tool that is not on the list above needs to touch your work, I say so before it does.
Recording Calls
With your consent, I record and transcribe calls so I can analyse and summarise what was discussed. It means I can focus on the conversation instead of taking notes.
- You can decline before or during any call
- You can withdraw consent afterwards and I will delete the recording
- Declining changes nothing about the service you get
Keeping This Current
AI rules are changing fast. I review this page every few months and update it when my practices or the rules change. The date at the top is real.
How your data is handled more generally, including the legal basis for it and your rights, is covered in my Privacy Policy.
Questions
Ask me anything about how AI is used on your work.
St Ledger Marketing
New Ross, Co. Wexford