Marketing Tips for Small Businesses
AI For Instagram Posts: I Gave Two Tools One Prompt And Got Two Different Posts
Two AI tools. One transcript. One prompt. No style guide, no examples, no back and forth. I wanted to know something specific before I recommended either of them to a client. Not which model scores higher on a benchmark, but which one produces an Instagram post I…
AI For Instagram Posts: I Gave Two Tools One Prompt And Got Two Different Posts
Two AI tools. One transcript. One prompt. No style guide, no examples, no back and forth. I wanted to know something specific before I recommended either of them to a client. Not which model scores higher on a benchmark, but which one produces an Instagram post I…
How Much Does a Video Editor Cost? €900 to €2,500 a Month
A video editor costs somewhere between €900 and €2,500 a month on a retainer, or roughly €260 per video if you buy them one at a time. Those are the numbers I was quoted, and they line up with what the market publishes. I stopped paying one anyway. Over the last sixty…
Lead Magnet Landing Page: The 3 Parts That Convert
Most advice about lead magnets stops at the guide. Write the PDF, name it something clever, and the emails will apparently take care of themselves. They will not. The guide is the easy half. The half that decides whether you get an email address is the page the guide…
Ads in ChatGPT: What They Cost and Who Actually Sees Them
Ads in ChatGPT stopped being a rumour on 11 August 2026, when OpenAI switched them on in five more countries at once. The assistant that hundreds of millions of people open every week now carries sponsored placements, and most of those people will never pay a cent to…
ManyChat Alternative: One Tool, No Second Subscription
Most people looking for a ManyChat alternative are not unhappy with ManyChat. They are unhappy with the invoice. You already pay for something that schedules your posts, and now a second product wants its own monthly fee to send a direct message when somebody comments…
Does Google Penalize AI Content? What Actually Happens
Every business owner using AI to write asks the same question eventually. Does Google penalize AI content, and is the article I published last week quietly costing me? The short answer is no, not for being AI-written. Google has said this in plain language. The longer…