by Wayne | Sep 13, 2026 | AI Marketing
If you have been paying for ChatGPT Plus and quietly wondering whether it earns its place, the answer changed this week. Not because the subscription changed, but because of what is now sitting inside it. OpenAI released GPT-6 Astra, and the interesting part for a...
by Wayne | Sep 10, 2026 | AI Marketing
Two AI tools. One transcript. One prompt. No style guide, no examples, no back and forth. I wanted to know something specific before I recommended either of them to a client. Not which model scores higher on a benchmark, but which one produces an Instagram post I...
by Wayne | Sep 3, 2026 | AI Marketing
Ads in ChatGPT stopped being a rumour on 11 August 2026, when OpenAI switched them on in five more countries at once. The assistant that hundreds of millions of people open every week now carries sponsored placements, and most of those people will never pay a cent to...
by Wayne | Sep 2, 2026 | AI Marketing
Most people looking for a ManyChat alternative are not unhappy with ManyChat. They are unhappy with the invoice. You already pay for something that schedules your posts, and now a second product wants its own monthly fee to send a direct message when somebody comments...
by Wayne | Sep 1, 2026 | AI Marketing
Every business owner using AI to write asks the same question eventually. Does Google penalize AI content, and is the article I published last week quietly costing me? The short answer is no, not for being AI-written. Google has said this in plain language. The longer...
by Wayne | Aug 31, 2026 | AI Marketing
The AI slop meaning most people reach for is simply “bad AI content”. That is close, but it misses the part that matters. Merriam-Webster made slop its Word of the Year for 2025 and defined it as digital content of low quality that is produced usually in...