by Wayne | Aug 31, 2026 | AI Marketing
The AI slop meaning most people reach for is simply “bad AI content”. That is close, but it misses the part that matters. Merriam-Webster made slop its Word of the Year for 2025 and defined it as digital content of low quality that is produced usually in...
by Wayne | Aug 30, 2026 | AI Marketing
I was losing about two hours a day to editing video. Not filming it, not planning it, just sitting there cutting the pauses out and dragging clips around. Every morning started the same way: what do I record, how do I record it, and then the bit I dreaded, the actual...
by Wayne | Aug 29, 2026 | AI Marketing
I pay for three AI tools every month, and the question I get asked more than any other is which one of them is best. There is no answer to that, because they are not doing the same work. When people compare Claude vs ChatGPT vs Gemini, they usually treat it as a...
by Wayne | Aug 28, 2026 | AI Marketing
Twelve people commented on one reel. Six of them ended up on my email list. That is the entire case study, and it is worth more than any follower count I could quote you. Instagram lead generation gets talked about as though it needs a big audience, a budget, or a...
by Wayne | Aug 13, 2026 | AI Marketing
Scheduling one social post by hand took me two minutes and fifty two seconds, and it only reached two platforms. I know the exact figure because I put a running timer on the screen and recorded the whole thing. Then I ran the same job again, handed it to an AI agent...
by Wayne | Aug 11, 2026 | AI Marketing
The last screen I saw before my campaign went live told me it would not work. “Your campaign may get 0 daily results with your current budget,” it said, followed by an offer to double my spend. That warning is the single most useful thing Meta shows a...