by Wayne | Sep 5, 2026 | Content Marketing
A video editor costs somewhere between €900 and €2,500 a month on a retainer, or roughly €260 per video if you buy them one at a time. Those are the numbers I was quoted, and they line up with what the market publishes. I stopped paying one anyway. Over the last sixty...
by Wayne | Sep 4, 2026 | Content Marketing
Most advice about lead magnets stops at the guide. Write the PDF, name it something clever, and the emails will apparently take care of themselves. They will not. The guide is the easy half. The half that decides whether you get an email address is the page the guide...
by Wayne | Aug 27, 2026 | Content Marketing
I made fifteen reels in one day. Two of them got real views. The other thirteen went nowhere. That is the honest number, and I am starting with it because almost nobody publishing advice on this will tell you theirs. If you are asking why are my reels not getting...
by Wayne | Jun 20, 2026 | Content Marketing
How to Repurpose Content Without Burning Out 52% of content creators say they’ve experienced burnout from the work, and 37% are considering walking away from it entirely, according to research from Billion Dollar Boy. For a small business owner who creates...
by Wayne | Jun 15, 2026 | Content Marketing
Instagram Marketing for Small Business: An Irish Guide Instagram had 2.50 million users in Ireland at the start of 2025, reaching the equivalent of 47.3% of the population, according to DataReportal. For a small business here, that’s not a vanity figure....
by Wayne | Jun 14, 2026 | Content Marketing
LinkedIn Marketing for Consultants That Wins Clients 80% of all B2B leads generated through social media come from a single platform, and that platform is LinkedIn, according to Sopro. For a consultant whose entire business runs on credibility and the right...